DNA Launches in Delhi!

Amongst all of the Newspapers existing within the National Capital who boasts of the  most varied English  dailies circulation, DNA Newspaper makes its entry .

But does  the national capital’s already overcrowded market need another newspaper? That is what DNA itself asks in the first page of their four-page insert, delivered to homes across Delhi today. It’ll begin,with a 32-page edition, including four pages of economic news (‘DNA of Money’). It’s lately been distributed in Gurgaon along with other NCR regions.

The meta lead visual shows the promo like a flag, put up from the flagpole that’s really a fountain pen known as DNA. Saluting this ‘flag’ are individuals from various daises. On a single, labelled “Readers may be the king”, is really a Gen Z dude within an “I <3 Delhi” tee. There’s Prime Minister Narendra Modi and several members of his Cabinet.

On the Congress dais, Sonia Gandhi and Robert Vadra are busy saluting the ‘flag’, while Rahul Gandhi is hurling a paper plane made from National Herald. Priyanka Vadra is turning her back on supporters who are bowing and praying to the Congress dais even as an angry Arvind Kejriwal marches towards it.

Various regional leaders are seen in the background – there’s Uddhav Thackeray holding a rolled-up DNAMumbai under his arm, and the mahagathbandhan of Nitish Kumar and Lalu Prasad sharing a stage with a placard that says ‘2019’ and, erm, a criminal?

Below the fold are voices from eight “influencers and opinion shapers of Delhi”, including Railway Minister Suresh Prabhu, who recalls DNA’s Mumbai launch. And there’s a column by Mumbaikar-turned-Delhiite Shweta Bachchan Nanda.

On the inside double spread, we meet the team led by Rohit Gandhi, the editor-in-chief .For some reason, DNA chose to juxtapose five of its exclusive news stories with the claim that it is “B-Town’s go-to paper”.

It’s only on the back page that the reader is actually told when the paper is going to be launched, in a half-page house ad that screams: “Is junk news ruining your mind?” Clearly, not a reference to Zee News.

Interesting fact is it is priced at Rs. 10 , which in Newspaper market is quite considerable amount with The Hindu being the second priciest paper at Rs. 8. How DNA will fare in the Delhi market, only time will tell